Aggregator of news, tips and tricks for today's B2B Marketing Professional

Friday, August 22, 2003

            Yahoo puts Inktomi to the test

The portal giant is expanding tests of search technology from its recent Inktomi acquisition in preparation for a global launch.

          Search Engine Marketing Forces Unite Aug 21 2003 5:53AM ET
[Moreover - moreover...]

            Junk mail marketers join fight against spam

San Francisco Chronicle Aug 22 2003 7:51AM ET
[Moreover - moreover...]

Wednesday, August 20, 2003

            Caught in the Crossfire.Marketers who rely on e-mail are getting zapped...

Caught in the Crossfire. Marketers who rely on e-mail are getting zapped by aggressive new spam filters. To circumvent them, some companies are going retro, others super techno. []

            Online ad revenue shows gain

Web advertising revenue in the first quarter of 2003 increases 7 percent over the last quarter of 2002, according to a new report.

            DM Acquisitions Are Off Last Year's Pace Aug 20 2003 0:16AM ET
[Moreover - moreover...]

            IBM: Web Fountain is "Google on Steroids"

IBM has developed a search engine called, "Web Fountain," which Paul Horn, IBM's senior vice president of research refers to as "Google on steroids." The technology was originally developed for...
[Marketing News]

            SpamArrest Accussed of Spamming Its Customers' Lists

A well-known anti-spam service called, "" is apparently spamming its users. SpamArrest works by downloading all of the email from your email box. Then, they check it against their database,...
[Marketing News]

            How to Lead Now

See how some great leaders are divining exceptional performance from their teams by leveraging a worker's most important asset -- pride.
[Fast Company]

            The cost of blocking Spam.False positives may be costing business billions.

The cost of blocking Spam. False positives may be costing business billions, according to one marketing and research firm. "It costs an individual about $50 per year in lost productivity, due to searches they make for lost messages, communication with other parties about the status of email and updates they make to their spam custom-filters and white lists." -Sturgeon/ 8/15/03 [Swaine's World]
[Scott Mace: Spambusters]

          The Evil Truth About PowerPoint

Information design guru Edward R. Tufte argues that PowerPoint style routinely disrupts, dominates and trivializes content while ignoring the most important rule of speaking: Respect your audience. Part 2 of a two-part Wired magazine series.
[Wired News]

           Make Landing Pages Fit Your Email Marketing Campaign

It's amazing how difficult some sites still make it to buy from them. One of the unnecessary hurdles users have to take is landing pages that make you wonder if they've been taken over by a competitor.  An email marketing campaign is nothing without a landing page, so make sure it visually belongs to its campaign and does not irritate the user.