Aggregator of news, tips and tricks for today's B2B Marketing Professional

Thursday, December 15, 2005

Teleworking Benefits Employees, Employers


The rising cost of fuel is prompting thousands of federal government workers to consider the benefits of teleworking -- either working from home or at an offsite location closer to home. A recently published study titled, "Fuel Smart Economy: It's No Gas," that examined the cost of the daily commute from April to September 2005, found that Americans spent US$250 million on commuting each business day during April.

Conquer I.T. complexities. Simplify and save, with IBM Express.


Entrepreneurs Wish List


Entrepreneurs tell us what they're craving this holiday season

Email Marketing Stats by Industry

IBM Tool Tracks Blogs, "Captures Buzz"


So it sounds like a blog index plus analytics: "The solution also leverages multi-lingual text analytics from Nstein Technologies which enables the extraction of advanced metadata, allowing organizations to identify "hot topics" as well as analyze tone,

Reciprocal links


I recently put up two new rent a coder bid requests. One was 60 reciprocal links, 150 dollars. The next was 70 for 150 dollars. Both bid requests got plenty of quality bids so in the future I may go...

Poll Position: 2005 Gift Guide


Microsoft Faces Patent Suit on Mobile E-Mail


Mobile software maker Visto Corp. has filed suit against Microsoft, claiming that the push e-mail built into the new version of its Windows Mobile software violates patents the firm has held for nearly a decade. Redwood Shores, Calif.-based Visto is seeking a permanent injunction against Microsoft to prevent it from using Visto technology without authorization as well as compensation for past violations. The suit was filed in U.S. District Court in Texas and says that Microsoft infringed on three separate but related patents with its Windows Mobile 5.0.

Conquer I.T. complexities. Simplify and save, with IBM Express.


Friday, September 12, 2003

The next threat to start-ups

The rope-twirling humorist Will Rogers summed up the political thoughts of many of his fellow Americans with a memorable quote: "This country has come to feel the same when Congress is in session as it does when a baby gets hold of a hammer."

Thursday, August 28, 2003

          Marketers support FBI spam fighters

ZDNet Aug 25 2003 7:44AM ET
[Moreover - moreover...]

Monday, August 25, 2003

           Pop-ups annoy, but do they work?

Wharton experts try to figure out just how annoying pop-up ads really are and whether intrusive necessarily means ineffective.

Friday, August 22, 2003

            Yahoo puts Inktomi to the test

The portal giant is expanding tests of search technology from its recent Inktomi acquisition in preparation for a global launch.

          Search Engine Marketing Forces Unite Aug 21 2003 5:53AM ET
[Moreover - moreover...]

            Junk mail marketers join fight against spam

San Francisco Chronicle Aug 22 2003 7:51AM ET
[Moreover - moreover...]

Wednesday, August 20, 2003

            Caught in the Crossfire.Marketers who rely on e-mail are getting zapped...

Caught in the Crossfire. Marketers who rely on e-mail are getting zapped by aggressive new spam filters. To circumvent them, some companies are going retro, others super techno. []

            Online ad revenue shows gain

Web advertising revenue in the first quarter of 2003 increases 7 percent over the last quarter of 2002, according to a new report.

            DM Acquisitions Are Off Last Year's Pace Aug 20 2003 0:16AM ET
[Moreover - moreover...]

            IBM: Web Fountain is "Google on Steroids"

IBM has developed a search engine called, "Web Fountain," which Paul Horn, IBM's senior vice president of research refers to as "Google on steroids." The technology was originally developed for...
[Marketing News]

            SpamArrest Accussed of Spamming Its Customers' Lists

A well-known anti-spam service called, "" is apparently spamming its users. SpamArrest works by downloading all of the email from your email box. Then, they check it against their database,...
[Marketing News]

            How to Lead Now

See how some great leaders are divining exceptional performance from their teams by leveraging a worker's most important asset -- pride.
[Fast Company]

            The cost of blocking Spam.False positives may be costing business billions.

The cost of blocking Spam. False positives may be costing business billions, according to one marketing and research firm. "It costs an individual about $50 per year in lost productivity, due to searches they make for lost messages, communication with other parties about the status of email and updates they make to their spam custom-filters and white lists." -Sturgeon/ 8/15/03 [Swaine's World]
[Scott Mace: Spambusters]

          The Evil Truth About PowerPoint

Information design guru Edward R. Tufte argues that PowerPoint style routinely disrupts, dominates and trivializes content while ignoring the most important rule of speaking: Respect your audience. Part 2 of a two-part Wired magazine series.
[Wired News]

           Make Landing Pages Fit Your Email Marketing Campaign

It's amazing how difficult some sites still make it to buy from them. One of the unnecessary hurdles users have to take is landing pages that make you wonder if they've been taken over by a competitor.  An email marketing campaign is nothing without a landing page, so make sure it visually belongs to its campaign and does not irritate the user.